The right website pages depend on what your business sells and what visitors need to know before they contact you. A small service business may only need home, services, about, portfolio, and contact pages.
More pages are useful when they help visitors understand something important, like a specific service, location, use case, or proof point.
- Start with the pages that answer buyer questions.
- Create separate service pages when each service has different details.
- Keep the contact path consistent across every page.